A website is a good way to promote your business and communicate with potential customers. Having a website is great for business. No, scratch that. Having a good website is great for business. keep reading »
technology in business
Contributed by Karthik Reddy
As a small business owner, you constantly hear about the “latest” advances in marketing. A few years ago, it was having a website. Then social media came on the scene. After that, everyone had to have an app.
Artificial intelligence is the latest “flavor of the month” and many companies, both large and small are jumping on the AI bandwagon. Chatbots are a great example of a practical application of AI, but there’s also virtual reality, like the HoloTech project and Microsoft, AI-augmented data analysis and much more. keep reading »
Why don’t established successful companies acquire startups that create or implement new technology that threatens to cause disruption?
This is a great question. keep reading »
Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.
For now, we can define social selling this way:
“Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot
Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow.
Recently I watched a Lost Interview with Steve Jobs from 1995. At the conclusion of the interview Steve Jobs was asked to predict the future. His predictions about the internet and the social impact gave me chills. Remember it was 1995, the internet was still just a toddler and social media wouldn’t really exist for another 10 years.
Steve Jobs also predicted that 10’s of Billions of dollars would be sold online and that small businesses would be able to look very large online and even compete with the large companies. 22 years have passed since Steve Jobs made these wildly accurate predictions. Does that mean it is too late for you? Since you are not an ‘early adopter’ does that mean you can’t get be successful selling your products and services online?
Learn more about why 2017 is the year you should make your marketing go big!
How can this information change your life?
The Digital Revolution is defined on Wikipedia this way:
“The Digital Revolution is the change from mechanical and analogue electronic technology to digital electronics which began anywhere from the late 1950s to the late 1970s with the adoption and proliferation of digital computers and digital record keeping that continues to the present day.” – Wikipedia
The Internet, Websites, Smart Phones, Social Media, Cloud Based Software, the list goes on and on. The Digital Revolution has affected every area of our life. Recently I was purchasing a new washer and dryer set for our home and I was looking at the WIFI settings. That’s right WIFI settings on a washer and dryer!
Understanding how to leverage digital technology in your business is a critical component of keeping your company on the path of influencing revenue to grow. Failure to execute a digital strategy will result in the businesses failure and that is why this post can change your business and your life.