According to the US Center for Disease Control and Prevention (CDC), the COVID-19 coronavirus has developed into a widespread pandemic. With growing outbreaks of diagnosed cases in many states in the US and several provinces in Canada and vastly larger numbers of undiagnosed cases, there’s a serious cause for concern.
Whether it is the Coronavirus, or it is another infectious disease the reality is that we are going to have to change the way we do business in order to protect our employees and customers. keep reading »
A website is a good way to promote your business and communicate with potential customers. Having a website is great for business. No, scratch that. Having a good website is great for business. keep reading »
Contributed by Karthik Reddy
As a small business owner, you constantly hear about the “latest” advances in marketing. A few years ago, it was having a website. Then social media came on the scene. After that, everyone had to have an app.
Artificial intelligence is the latest “flavor of the month” and many companies, both large and small are jumping on the AI bandwagon. Chatbots are a great example of a practical application of AI, but there’s also virtual reality, like the HoloTech project and Microsoft, AI-augmented data analysis and much more. keep reading »
Why don’t established successful companies acquire startups that create or implement new technology that threatens to cause disruption?
This is a great question. keep reading »
Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.
For now, we can define social selling this way:
“Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot
Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow.
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Recently I watched a Lost Interview with Steve Jobs from 1995. At the conclusion of the interview Steve Jobs was asked to predict the future. His predictions about the internet and the social impact gave me chills. Remember it was 1995, the internet was still just a toddler and social media wouldn’t really exist for another 10 years.
Steve Jobs also predicted that 10’s of Billions of dollars would be sold online and that small businesses would be able to look very large online and even compete with the large companies. 22 years have passed since Steve Jobs made these wildly accurate predictions. Does that mean it is too late for you? Since you are not an ‘early adopter’ does that mean you can’t get be successful selling your products and services online?
Learn more about why 2017 is the year you should make your marketing go big!
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