Social Media

Creating a Marketing Plan That Works

Co-authored by Jamie Irvine and Krishna Chaitanya (KC) | Titans Digital

The digital grind never stops. It’s revolutionizing industries one at a time. Nothing around us is the same as it was 3-5 years ago.

With a proper marketing plan and a little bit of education along the way, it becomes easier for small business owners to adapt to the challenging digital landscape. In this article, we have developed a 5-point plan to help!  keep reading »

Pay Attention to the Details

 Contributed by Gerardo San Diego | Internet Architect

This is a picture of our lawn after not being mowed and edged for a little over a week because the gardener couldn’t get it done due to rain. I saw the lawn when I bent over to pick up the community newspaper and noticed how quickly the grass had grown and become unruly.

If I hadn’t seen it at that moment and instead looked at it next Thursday (when the gardener had returned and cut it), I would have assumed that the lawn had never changed, simply because I wasn’t paying attention.

It’s the same for a business. keep reading »

What Really is Personal Branding?

When I started my career in 1997, my mentors who had made their careers in the 1970’s and 1980’s never spoke about a “Personal Brand”. To these business people from the previous generation, it was all about “reputation”.

1997 seems to be a fateful year, not just for me personally, but for all of the people who would enter the workforce from that year forward. keep reading »

Social Selling – 10 Steps to Making a Sale (3-minute read)

Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.

For now, we can define social selling this way:

Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot

Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow.

keep reading »

7 Secrets to Being Booked Two Months Ahead All Year Long! (5-minute read)

When you start a service business it is very stressful to struggle to find work. Going days or weeks between jobs can create a range of emotions from panic to depression. When a customer finally calls, in our eagerness to book work we may actually put the would-be customer off by sounding and acting desperate.

My contracting business is booked 2 – months in advance with the exception of during our one seasonally slow time where we drop down to being booked only 1 – 2 weeks in advance. We have 6 trucks so when I say we are booked I mean every truck is booked 2 – months in advance.

The best part about this is that our system can be replicated. Here is how we do it.

keep reading »