For the families of former employees of companies like Celadon, the need to earn more money is now desperate as they received layoff notices earlier this month. While most people who work in the trucking industry are not facing layoff notices everyone should look at ways they can make more money in 2020 because let’s face it – we never know what is just around the corner.
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Every week I read BLOGS, listen to Podcasts, watch Videos, and engage on Social Media. I’m trying to learn how to have an impact.
Every week I create content that includes BLOGS, Videos, Emails, and Social Media Posts. I have also been a guest on Podcasts on average once a month for the last year. I’m trying to teach, I’m trying to connect, I’m trying to have an impact.
But, is that activity producing the results I am trying to achieve? keep reading »
Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.
For now, we can define social selling this way:
“Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot
Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow.
In my personal experience, my aspirations have not always aligned with my abilities or budget. Here is the thing, I’m a dreamer and I am ambitious but more often than not I don’t have the resources or discipline to execute the ambitious dream I’m thinking about. Coming up with the ideas for me is the easy part, executing a strategic plan to make the idea happen is the hard part.
Recently I watched a Lost Interview with Steve Jobs from 1995. At the conclusion of the interview Steve Jobs was asked to predict the future. His predictions about the internet and the social impact gave me chills. Remember it was 1995, the internet was still just a toddler and social media wouldn’t really exist for another 10 years.
Steve Jobs also predicted that 10’s of Billions of dollars would be sold online and that small businesses would be able to look very large online and even compete with the large companies. 22 years have passed since Steve Jobs made these wildly accurate predictions. Does that mean it is too late for you? Since you are not an ‘early adopter’ does that mean you can’t get be successful selling your products and services online?