business success

Pay Attention to the Details

 Contributed by Gerardo San Diego | Internet Architect

This is a picture of our lawn after not being mowed and edged for a little over a week because the gardener couldn’t get it done due to rain. I saw the lawn when I bent over to pick up the community newspaper and noticed how quickly the grass had grown and become unruly.

If I hadn’t seen it at that moment and instead looked at it next Thursday (when the gardener had returned and cut it), I would have assumed that the lawn had never changed, simply because I wasn’t paying attention.

It’s the same for a business. keep reading »

Talking to Potential Customers First

Written by Jamie Irvine | 4-minute read

Once you have established your over-arching life goals, designed a business model that will support your goals, and determined what differentiates your business from the competition it’s time to validate what you intend to sell to your customers.

This validation process should be done prior to starting a business but it can also be done after you have already launched your business. keep reading »