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The Simple Question with a Difficult Answer

3 Key Points:

  1. The simple question is, “why should your customers buy from you instead of your competitors?”
  2. The one rule that makes it difficult is that you can’t use anything your competitors do as well.
  3. How your business does what it does is where the answer can be found.

Show Notes:

[0:40] The simple question is, “why should your customers buy from you instead of your competitors?”
[0:50] It drives at the heart of what your business is all about.
[1:03] The one rule when answering this question is you cannot use anything your competitors do as well.
[1:36] (Be careful not to use things) that are barriers to entry into the industry.
[2:10] Jamie shows an example of a company called Shack Shine that has done a great job differentiating themselves in their industry.

Check out the article The Simple Question with a Difficult Answer wrote by Jamie Irvine and published on JamieIrvine.ca.


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