3 Key Points:
- The simple question is, “why should your customers buy from you instead of your competitors?”
- The one rule that makes it difficult is that you can’t use anything your competitors do as well.
- How your business does what it does is where the answer can be found.
[0:40] The simple question is, “why should your customers buy from you instead of your competitors?”
[0:50] It drives at the heart of what your business is all about.
[1:03] The one rule when answering this question is you cannot use anything your competitors do as well.
[1:36] (Be careful not to use things) that are barriers to entry into the industry.
[2:10] Jamie shows an example of a company called Shack Shine that has done a great job differentiating themselves in their industry.
Check out the article The Simple Question with a Difficult Answer wrote by Jamie Irvine and published on JamieIrvine.ca.
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