Why do you do online keyword research? It’s not for your health, but rather your business’ health. You do online keyword research because you want your website and its content to rank well in the search engines. Why?
Well, because online keyword research is necessary to make you stand out from the competition and get yourself known online. It’s literally a dog eat dog world out there. You’ve got to get your share of internet traffic. Many coaches will tell you that there is an abundance of everything for everybody. That is simply not true when it comes to internet traffic. Internet traffic is a pie. You need to carve out the biggest slice you can for yourself. How you do that is with online keyword research.
Begin by speaking searcher language.
What does that mean? Well when you are doing online keyword research, you have to figure out how potential visitors to your site would look for you when searching online. While using online tools can help – and often does, it’s usually better if you take the time to put yourself in the shoes of your potential customers. You have to think how they think and search how they search. You must search like your audience would the right keywords and phrases to target with your content. You must never forget who you are trying to target and how they talk about your product or service.
Look at your potential keywords list.
Now that you’ve given some thought to what your audience is doing, you can begin to build your keyword list. You’ll probably start with some seed keywords. Seed keywords are important because they are more generic while directly relating to your business. Seed keywords will be short-tail keywords. That means they are three words or less and have a lot more competition. They’re great to start with, but what you need to do now is to find some long tail keywords. Why? Long-tail keywords are less competitive and easier to rank for. A great way to find long-tail keywords is by typing in your seed keyword into Google search. The site will automatically suggest related searches. These can become your long-tail keywords. If this doesn’t work – and there’s no way that it won’t, you can also use Thesaurus.com. This is a great way to figure out related keywords and different ways to say the same thing that may not be on your competitor’s radar.
Use online keyword research tools to determine their relevance.
By this point, you should have a list you like. You will have to decide which tools you should use to refine your list. For example, you can use the MOZ Keyword Explorer. When you enter a keyword in this robust tool, you will see a plethora of variations on that keyword. The great thing is that you can import this data into an Excel spreadsheet so you can narrow it down. Other tools to use include Google Keyword Planner, Keywordtool.io, and Ubersuggest. Look at the metrics like search volume and cost per click (if searching paid ads) to become better informed about the value of these keywords.
Remember your niche.
The broader you are with your keywords, the worse off you are with your online keyword research. You need to dig deep and uncover specific keywords that are directly related to your business. You have to show people what makes you unique and gear your content toward what you offer and how you can provide them with a solution to their problem. The more specific you get, the more relevant the key term will be to your business and the less competition you’ll have in ranking for it. Too much competition can be a killer.
ABA. Always be analyzing.
There are a lot of keyword tools that will let you know where you stand in the SERPs. You want to make sure that you are moving in an upward direction. If not, you’ll have to see what’s going wrong and adjust your strategy or start focusing on different or related keywords. Some key metrics to look at include search engine referrals and keywords that generate organic traffic.
Google Analytics is a free and useful tool to help you determine this information. Make sure as part of your analysis, that you analyze your competitors. You need to know what your competition is up to when it comes to keywords in order to be successful. Your results don’t exist in a vacuum. If your competitors are consistently ranking higher for keywords you want to rank for, you may want to borrow some of their strategies and beat them at their own game.
At the very least, you must be aware of what they’re doing to make informed decisions about which keywords to use and which one you may want to steer clear of.
Online keyword research won’t yield results overnight. It takes time for this strategy to work. Sometimes, it can take as long as six months before you begin to see measurable results from an SEO campaign. It’s okay. Give it the time it needs. If, after six months, you see little to no results, it’s time to rethink and reframe your strategy, but only then. Patience and persistence pay off when it comes to online keyword research.
Remember, you don’t just do online keyword research once. It’s an ongoing process. You must learn what the landscape and trends are. You have to go local whenever you can. You must be patient with the process and be willing to stay the course for a certain period of time. However, you must be flexible enough to change course when necessary. It’s a fine line you have to walk to make keywords work for you, but it can and must be done.
Deanna Goodson is a guest-contributor on JamieIrvine.ca and is a life coach and writer. She works with entrepreneurs who need help with their web content development, blogs, Search Engine Optimization (SEO) and Social Media. She has over 15 years of experience in the field. Visit Deanna’s site for more information. She will be updating it in the coming months to reflect this new focus.