3 Key Points:
- Lack of startup capital, experience, and mentorship held Eric back.
- “This isn’t something that I can just do by the seat of my pants, I have to actually plan (properly) for this business.”
- Create a ton of value, provide them with a solution, and acquire clients in a profitable way.
[1:28] Eric grew up in a middle-class family in the suburbs but hated the thought of going to school or having a job, so he was always entrepreneurial minded.
[2:13] Eric was the dollar-rama of start-ups, he never had more than $10,000 to start a business and he lacked the experience and mentorship to be successful. This was his barrier he had to remove.
[3:01] The commonality between the many business failures that Eric had was lack of mentorship, but he learned in every instance and was able to “crack the code” for that business but it was never enough.
[5:09] “This isn’t something that I can just do by the seat of my pants, I have to actually plan (properly) for this business.”
[8:21] Eric details what his blueprint is for success. Create a ton of value, people don’t want to make choices (so provide them with a solution) and figure out how to acquire clients in a profitable way.
[10:37] Eric has noticed that people who experienced scarcity, especially food scarcity are driven for success in a unique way.
[13:53] Eric describes the first time they really made it, his moment of greatness fully expressed, they pitched over 200 people and finally they got it. In the elevator, Eric and his partner were dancing in the elevator after raising $3 Million.
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