When I start with a new coaching client I spend the first session talking to them about their life and business goals. We call this Over-Arching Life Goals and the Primary Aim of Your Business.
It has been my experience that if you do not have clarity on what you want to achieve in life and business and a solid understanding of why that is important to you, it is virtually impossible to ever achieve lasting success.
You must have a dream.
Having a dream is an essential part of the blueprint for success. But, it’s not enough to just have a dream that is focused on you alone.
Anyone can dream of having lots of money, a mansion, exotic cars, and other luxuries. But honestly, without purpose that provides a person with meaning in their lives, all of those material things will not make a person truly happy.
That is where owning a business is such a wonderful asset.
If you own a business then you can build your business on what Michael E. Gerber calls an “Impersonal Dream”, in other words, an objective to make a difference in other people’s lives, namely your ideal customers.
The result is that you can build a business that will provide you with purpose and meaning in your personal life as well as a financial reward for your effort. A business can be the intersection between your dreams and the dreams of your ideal customers, and that can provide you with true wealth beyond just what money can buy.
Every great business started as an idea that became a dream.
Henry Ford had an idea that became a dream and the Ford Motor Company is what that dream produced.
Sam Walton had an idea that became a dream and Walmart is what that dream produced.
Ray Kroc had an idea that became a dream and McDonald’s is what that dream produced.
Steve Jobs had an idea that became a dream and Apple Computers is what that dreamed produced.
Mark Zuckerberg had an idea that became a dream and Facebook is what that dream produced.
Your business is no different than the great businesses listed above.
Your business started off as nothing more than an idea, a fleeting thought, that became a reality the day you decided to start it.
But, where most people go wrong is their idea is more tactical in nature.
It goes something like this, “I’m good at (insert whatever job you are good at doing) I should start my own business. People always say the only way to make real money is to work for yourself.”
The blueprint of having a dream and understanding your purpose changes the way you think from an idea that turns into a job (that you own) to an idea that gives birth to a great dream and business that will change people’s lives thereby giving you purpose and meaning in your life.
It goes something like this, “I’m going to start a business that is going to change my ideal customer’s lives forever. If I change enough peoples lives I know I will always make enough to provide for my family.”
It’s such a different focus and the irony of it is that if you are successful you will be truly rich even if you don’t become materially wealthy. By focusing on others needs and making a difference in their lives you set yourself up for success no matter what happens.
Let’s talk about your Over-Arching Life Goals and the Primary Aim of Your Business. By joining my email list you will receive all 5 of my courses for free and an opportunity to have a 90-minute free coaching call.