A personal brand is no longer an option, it is a must!
In our global, ultra-competitive world, the ability to scale your reputation into a global brand has never been more important.
In 2017, I was able to start from scratch and build a personal brand that reached 500,000 people. Many people want to know how I did it?
Before I tell you about how I built my personal brand so quickly I want to talk about what led up to my decision to build a personal brand. In other words, why I decided to build a personal brand in the first place.
After moving 1000 KMS (600 miles) to be with family in 2015 and selling my business in 2016 I was left with a big decision.
I had been an entrepreneur since 2009 and I was living in a community that I had never lived in before. I was too young to retire and I wanted to explore my options.
One day in April of 2016 I sent a message on LinkedIn to an old colleague of mine from my corporate days before I became an entrepreneur. The message was basically, “I’m living in Alberta now, it has been a long time since we have had a chance to see each other if you would like to get a coffee I would love to catch up.”
He responded but we never did grab a coffee. About two months later I received a phone call, this colleague had passed my information along to the executive team of his company, and they offered me a position after I had been out of the corporate world and industry for 8 years.
Think about that for a minute. My reputation with these people had not diminished in 8 years despite my complete absence. No doubt my entrepreneurial success bolstered my reputation with them but doesn’t this highlight how important your reputation is to your future success?
A Dream and a BLOG
In September 2016 I accepted a position with this company and I made a return to my old industry and the corporate world. By December 2016 I recognized that there was an opportunity to take the reputation I already had and scale it globally.
This concept of scaling my reputation as a personal brand become my dream.
Where do you start?
I started with a BLOG.
I wrote approximately 20 articles with little to no engagement.
Then I was invited to be a guest on a podcast called Enthead with Matthew D. Gonzalez, PH.D.
After I did that interview, I realized that this was something that I loved to do, and something that would help me expand my reach by leveraging other people’s audiences.
I kept writing BLOG articles, started booking more podcast interviews, and slowly my engagement numbers, reach, and my audience began to grow. On May 5, 2017, I was a guest on the Brutal Truth About Sales and Selling with Brian Burns (scroll down to bottom of the page to listen to this interview) and on June 13, 2017, I was a guest on Sales Babble with Pat Helmers.
By July of 2017, I achieved something that I had been working toward. I was accepted as a guest on EOFire with John Lee Dumas. We recorded our interview on July 11, 2017, and I committed to creating a blueprint of how I built and sold my business as a gift for John’s audience. John advised me I that my interview would air on August 25, 2017.
The next day, July 12, 2017, I recorded an interview with the Unshackled Owner with Aaron Scott Young and that interview aired on July 25, 2017. This interview expanded on my entrepreneurial story and went into more details of my journey than the EOFire interview.
Both interviews were wildly successful.
When I started working on developing the blueprint of how I built and sold my business I realized that an online course was the best format to deliver that content to the EOFire audience.
The Blueprint of Greatness was born.
This is at the heart of my work today. The Blueprint of Greatness is my school that will provide courses in Business, Leadership, Sales, Personal Branding, and Personal Development.
Strategic Partners, Speaking, and a Book
As the summer faded into the fall I kept writing on my BLOG (58 articles and counting), I kept recording podcast interviews (10 and counting), I updated my social media channels, and I have been working on the Blueprint of Greatness by launching more courses.
Shortly after my EOFire interview, I received an invitation to speak about entrepreneurship in 2018 at a University.
Finally, I was contacted by a publisher and we have been discussing writing a book in 2018.
My Personal Brand in 2018
What’s next for me?
2018 is shaping up to be an exciting year, not only do I have the potential to speak about entrepreneurship and write a book but I am doing a complete redesign on my website, launching more courses, and I have plans that will expand my reach to 1 Million people next year through podcasts, social media, and live videos.
That is how I built a personal brand that reached over 500,000 people in one year. The great thing is that you can do this as well.
My best advice to you is to just start.