Recently our delivery driver brought to my attention that one of our top 5 customers had purchased some product from a competitor. This, of course, got my attention so I made a sales call as soon as possible and I discovered that this customer had indeed purchased a skid of brake shoes and a skid of drums from a competitor. Then I got a shock when one of the mechanics told me that they had purchased the product for approximately 50% less on the shoes and 20% less on the drums than what I had been selling our products for.
My first reaction was panic! keep reading »
In the Heavy Duty Truck and Trailer Parts business, most manufacturers have sales reps assigned to work with OEM’s, Truck Dealers, Aftermarket Distributors, and Aftermarket Retailers. The relationship is strictly B2B and the manufacturers rely on their customers to sell their products to the end users.
Manufacturers want to work with the people who sell their products to the end users. Sadly over the last 20 years, there has been a trend of declining interest in collaborative sales work. This is a mystery to many manufacturers as their only goal is to make the people and businesses who sell their products to the end-users successful. keep reading »
Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.
For now, we can define social selling this way:
“Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot
Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow.
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I’ve been an entrepreneur since 2009 and social media has not been part of my contracting businesses marketing strategy. Our contracting business has seen consistent growth year after year using Google Organic Search Results, Google Business Listings and Google AdWords to drive traffic to our website. We have a regional focus and our customers have never once in all these years asked us about social media.This, of course, will change as our target demographic changes but that is a subject for another post.
Now that I have started to BLOG, social media is part of my marketing strategy. Being new to using social media in business I’m learning as I go and I have identified 2 mistakes that I have been making.
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