In my personal experience, my aspirations have not always aligned with my abilities or budget. Here is the thing, I’m a dreamer and I am ambitious but more often than not I don’t have the resources or discipline to execute the ambitious dream I’m thinking about. Coming up with the ideas for me is the easy part, executing a strategic plan to make the idea happen is the hard part.
Do you want to accomplish big things with your life?
Focus on ONE THING at a time!
To illustrate why this is so important let me tell you the story of how this BLOG came into existence.
When you start a service business it is very stressful to struggle to find work. Going days or weeks between jobs can create a range of emotions from panic to depression. When a customer finally calls, in our eagerness to book work we may actually put the would-be customer off by sounding and acting desperate.
My contracting business is booked 2 – months in advance with the exception of during our one seasonally slow time where we drop down to being booked only 1 – 2 weeks in advance. We have 6 trucks so when I say we are booked I mean every truck is booked 2 – months in advance.
The best part about this is that our system can be replicated. Here is how we do it.
I’ve been an entrepreneur since 2009 and social media has not been part of my contracting businesses marketing strategy. Our contracting business has seen consistent growth year after year using Google Organic Search Results, Google Business Listings and Google AdWords to drive traffic to our website. We have a regional focus and our customers have never once in all these years asked us about social media.This, of course, will change as our target demographic changes but that is a subject for another post.
Now that I have started to BLOG, social media is part of my marketing strategy. Being new to using social media in business I’m learning as I go and I have identified 2 mistakes that I have been making.
You need a business plan!
This is very good advice. A business plan can help you do things like test your assumptions and ensure that your calculations on projected revenue, expenses and profit are realistic. In 2006, Tim Berry contributed and article to Entrepreneur entitled “15 Reasons You Need a Business Plan” and those reasons are just as relevant today.
What is the One Thing Business Plans Often Ignore?
Inspired by The Daily Post
Yesterday as I sat waiting for my truck to have a tire repaired I watched a scene that really upset me. The owner of the tire shop (a blue collar business owner) was having a discussion with a sales person about online marketing and social media management. The sales women was clearly not a sales professional and I felt she was really pushing the owner to make a decision on marketing that he was not ready to make.
This is a danger that many business owners need to be aware of. Most business owners know that they need to have a website and social media accounts. The issue of course is that they often know nothing about how digital marketing really works and they are susceptible (likely to be harmed by a particular thing) to people who have learned a few buzz words and acronyms that make them sound to the unsuspecting business owner as knowledgeable and creditable.