3 Metrics Every Business Needs to Keep an Eye On

Ah the books, as entrepreneurs we often shy away from really doing a deep dive on our financials. We hire a bookkeeper and set up with an accountant and we get to work doing what we know how to do best, which is anything but the books.

In my experience running a contracting business, there were three numbers that meant the most to me. These metrics always accurately told me what was going on in my business.

keep reading »

When Good Advice Goes Bad (2 minute read)

We love to inspire others by giving advice in the form of an inspirational quote on our social media accounts.

2017-01-31-23.56.34.jpg.jpeg

Personally, I have benefitted from these kinds of posts. Sometimes you need to hear or see something and exactly what you need pops up in your notifications bar at exactly the right time. I think this is the intended result when people post this kind of message.

keep reading »

Social Selling – 10 Steps to Making a Sale (3-minute read)

Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.

For now, we can define social selling this way:

Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot

Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow.

keep reading »

Start with the Finish in Mind (2.5-minute read)

In my personal experience, my aspirations have not always aligned with my abilities or budget. Here is the thing, I’m a dreamer and I am ambitious but more often than not I don’t have the resources or discipline to execute the ambitious dream I’m thinking about. Coming up with the ideas for me is the easy part, executing a strategic plan to make the idea happen is the hard part.

keep reading »

7 Secrets to Being Booked Two Months Ahead All Year Long! (5-minute read)

When you start a service business it is very stressful to struggle to find work. Going days or weeks between jobs can create a range of emotions from panic to depression. When a customer finally calls, in our eagerness to book work we may actually put the would-be customer off by sounding and acting desperate.

My contracting business is booked 2 – months in advance with the exception of during our one seasonally slow time where we drop down to being booked only 1 – 2 weeks in advance. We have 6 trucks so when I say we are booked I mean every truck is booked 2 – months in advance.

The best part about this is that our system can be replicated. Here is how we do it.

keep reading »