3 Key Points in this Episode:
- Podcasting is a very effective medium to incorporate into your marketing strategy.
- Preparation is the key to being successful as a guest of a podcast.
- Podcasting can be effective for both national and regional businesses.
2019 is a time for geometric growth in your business and the current bear market that we are in is the perfect time to execute on proven strategies that lead to that kind of business growth.
Bio of Today’s Guest
We are all looking for ways to market our businesses effectively. If you’re like me, you have tried many different forms from traditional print to pay per click on search engines and social media channels. As a listener of this podcast perhaps you’ve overlooked an obvious way to market your business.
I would like to introduce you to Chi Odogwu. Chi is a media consultant that helps entrepreneurs, executives, and thought leaders attract inbound leads, close deals and command premium prices by using the power of podcasting. Chi is the author of the upcoming book “Podcast Marketing: Build Your Brand, Grow Your Business & Change Your Life” and is a contributing writer to websites like The Huffington Post, Addicted2Success and more.
If you would like to work with Chi please visit his website at Odogwu.com.
Key Take Away
The key takeaway from today’s episode is that podcasting can be effectively used to market you or your business nationally and regionally. The strategies are different depending on your target audience, but they are equally powerful.
Next episode we are going to conclude the Build a Better Business – Employees That Care 3-part mini-series. I am going to review the key principles that we have discussed over the last 9-weeks in the Leaders That Dream, Managers That Lead, and Employees That Care series and provide you with some bonus instruction not found in any of the episodes thus far.
Thank you for spending your valuable time listening to this podcast, you have joined a community of people who are dedicated to the dream of a world filled with better businesses. A world where people come together to create, build and innovate products and services that make things better, not worse.
To accomplish that every leader must dream, every manager must lead, and every employee must care, and we believe that is how you build a better business.
This episode sponsored by:
If you are hiring a new employee, I highly recommend that you use the Screen2Fit recruitment platform by Pro.File.
I use FreeeUp to find high-quality freelancers to help me run my business and you should as well.
Thank you for listening and I look forward to working with you soon.