3 Key Points in this Episode:
- Customers buy you before they buy your product or service.
- You need a strong WHY, but you can’t give that to someone else, they must adopt it for themselves.
- By being true to yourself and focusing on the meaning of your work you will attract the kind of people who will appreciate your efforts and become your customers.
Hey, thanks for listening to today’s episode. Before we get started, I just want to encourage you to share the podcast with one person today. Your word-of-mouth is like oxygen to me, I need to thrive.
Bio of Today’s Guest
According to Neil Patel, “smart business owners know that every customer relationship lost, either to a competitor or otherwise, costs them an average of $289 each year. And if you’re thinking you can just make up for that cost with new customers, think again. Turns out, it costs six to seven times more to acquire a new customer than it does to retain an existing one.”
That is why in episode 87 we are going to talk to Crystal Webster about how to get people to like you first.
Crystal doesn’t like to call Sharing Solace a ‘company’. Sharing Solace is her life’s mission, her way of giving back to the community that gave her so much, and how she is honoring the life and legacy of her daughter, Madelyn Elizabeth.
Here is my interview with Crystal Webster.
You can reach Crystal Webster at https://sharingsolace.com.
Key Take Away
The key takeaway from today’s episode is that you must have a strong reason for doing what you do, you cannot give this WHY to someone else, it must be something that resonates with people, something they will adopt for themselves.
Next episode we are going to start the next mini-series called, Build a Better Business – Employees That Care! In part 1 we are going to discuss why it is so hard to find great employees and what to do about it.
Thank you for spending your valuable time listening to this podcast, you have joined a community of people who are dedicated to the dream of a world filled with better businesses. A world where people come together to create, build and innovate products and services that make things better, not worse.
To accomplish that every leader must dream, every manager must lead, and every employee must care, and we believe that is how you build a better business.
This episode sponsored by:
If you are hiring a new employee, I highly recommend that you use the Screen2Fit recruitment platform by Pro.File.
I use FreeeUp to find high-quality freelancers to help me run my business and you should as well.
Thank you for listening and I look forward to working with you soon.