3 Key Points in this Episode:
- Produce content consistent with the purpose of expanding your reach.
- You want your personal brand to be complementary to the business you currently work in.
- Showing who you really are is important so that people who you are meant to serve are attracted to you.
According to many statistics, business failure is the norm and long-term success is the exception. That may mean that in 5-years your business might not be here anymore. As the leader of your business, or if you are a manager or employee that will mean that you will need to open a new door should that happen. What is the best way to accomplish that?
To answer that question, in episode 81, we are going to talk about creating a personal brand that is complementary to the business you currently work in.
Bio of Today’s Guest
Today I would like to introduce you to Daniel Francavilla. Daniel is an award-winning creative entrepreneur in Toronto supporting innovative projects and making a positive impact. Daniel is the Founder & Creative Director at Now Creative Group, and Founder of ACCESS Innovation. Daniel regularly speaks on topics from branding and marketing to youth activism. He is hosting his own podcast, YouTube show and now working on the “How to Start” show to help young people start their own thing early on.
You can reach Daniel at http://danielfrancavilla.com.
Key Take Away
The key takeaway from today’s episode is that we never know what the future will bring. Your business may not exist in 5-years but hopefully, you will. Therefore, it is important to develop a personal brand that is complementary to your business today and has the potential of opening doors for you tomorrow.
Next episode, in episode 82, we are going to start the next mini-series. It’s called Build a Better Business – Managers That Lead, and we are going to talk about how managers who win the attrition battle often lose the war for the company they work for.
This episode sponsored by:
Every business needs a website and I have used Gerrit and Trackstar Web Design since 2012 and so should you.
I use Process Street to create systems in my business and I highly recommend that you use Process Street as well.
Thank you for listening and I look forward to working with you soon.