My Podcast

Leaders That Dream (Part 2)

3 Key Points in this Episode:

  1. Identifying a dream is all about who that dream will impact.
  2. Becoming a leader that dreams involve changing the way you think about the purpose of your business.
  3. Becoming a leader that dreams also may involve changing the way you think about return on investment.

Show Notes:

Welcome to episode 78, I’m excited to continue the Build a Better Business – Leaders That Dream three-part mini-series. Today, in part 2 we are going to get into three very important parts of becoming a purpose-driven leader that dreams.

There are three key things you will learn in part 2 of this mini-series:

  1. Identifying a dream is all about who that dream will impact.
  2. Becoming a leader that dreams involve changing the way you think about the purpose of your business.
  3. Becoming a leader that dreams also may involve changing the way you think about return on investment.

Let’s get started.

To build a better business I believe that leadership is the foundation. I also believe that leaders must pursue big dreams of making a real difference in the lives of the stakeholders in that business and the community it is a part of. We covered this in part-1 of the mini-series.

Identifying Your Dream

But, how do we as leaders identify which dream, we should chase?

The most important thing to keep in mind is that this dream is not about you and what you personally are hoping for in your life.

No one would have been inspired if Martin Luther King had said, “I have a dream that one day I will become rich and my children will have all the advantages my wealth will afford them. I have a dream that my children will be judged, not by the color of their skin but of the content of my bank account.”

That is not what Martin Luther King said and that was not his focus. He dreamed about making the world a better place for millions of people. His dream resonated with so many people because it was what his audience wanted as much or even more than he did.

So, identifying your dream starts with identifying who your audience will be. In other words, who your ideal customer will be.

The next step is to find out what those ideal customers really want and need. Don’t confuse preference with needs, in fact, your ideal customer may not know what they need and may be confused about what they want. They may need you to combine two things in a way that they never would have thought of as part of a solution that they didn’t know they want and don’t appreciate how much they need until you first tell them about it and second, they experience it for themselves.

How will you know when you have found the dream you should pursue with everything you’ve got?

When your ideal customer stops what they are doing, leans toward you, and basically says, “tell me more.”

Your job is to brainstorm different ideas, connect those ideas to something you can do, and then test the idea with your ideal customers getting their feedback.

It can be this simple:

“I was thinking about this problem and we have been trying to develop a solution because we think it is important that someone solve this problem. Would you mind giving me some feedback on our idea?”

If this gets a positive response from a large enough group of your ideal customers, then you know you are on the correct path. Keep going with the idea and use the feedback you get to flush out the details. Pay attention to the details, that’s where the Devil is, and stay focused on the impact this dream will have. The impact must be substantial enough that it both inspires people and moves them to act in support of it. They must want to adopt the dream because it isn’t your dream, after all, it’s theirs because people just like them helped develop it.

Becoming a Leader That Dreams

To become a leader that dreams you must shift your thinking in two very important ways.

First, you must change the way you think about the purpose of your business. The business is not there to provide you with a job. The business is not there to provide you and the other shareholders with a great profit statement alone. It exists to serve a greater purpose – namely the fulfillment of the dream that will have the greatest impact on the lives of the people it serves.

Second, you must change the way you look at return on investment. If you are purpose-driven and you have a dream that resonates with your ideal customer and has the potential to have a profound impact in those people’s lives than you have an obligation to maximize profits and the return on investment in every way you can.

The profit will benefit the shareholders of the business this is true, but it will, more importantly, empower the business to take care of its employees and even more importantly be able to fulfill its purpose to a greater degree.

Making as much money as possible will be paramount because the more money you can make the more impact you can have. Growth and profitable expansion will be the order of each day and a primary focus.

One word of caution.

There is an ethical balance to this, which means that you must attempt to make as much money as possible to empower your business to make as big of an impact as possible without violating or harming something or someone else. If you do people will see through your hypocrisy and you will eventually be asked to render account and on that fateful day, you will lose your ability to continue to make an impact.

Let me illustrate.

Let’s say your dream is to empower elderly people to stay in their homes longer which helps them maintain better health longer and restores their dignity. That is a great dream but if you rip off your suppliers to reduce the cost to your ideal customer you won’t be in business long.

To be a leader that dreams you must be committed to making things better, not worse.

So, are you ready to embark on this journey?

Your assignment is to start the process of identifying your dream by brainstorming ideas and validating those ideas with your ideal customers. There is no time to waste so get started today!

This concludes part-2 of this mini-series.

On Tuesday, in episode 79 I am going to introduce you to Roger Pierce. Roger is going to talk about something that affects most entrepreneurs and business leaders – isolation. There is a reason that people say, “its lonely at the top” and Roger has a dream of eliminating that problem.

Next Friday, in part-3 of the Leaders That Dream mini-series we are going to discuss how to transition your business from where it is today into a purpose-driven business that is pursuing your dream.

Have a great weekend and remember if you take any value from this podcast, please share it with one person and give us a 5-star rating and review. This podcast can be found at, Apple Podcasts, Google Podcasts, Spotify and Stitcher.

This episode sponsored by:

Screen2Fit by Pro.file

If you are hiring a new employee, I highly recommend that you use the Screen2Fit recruitment platform by Pro.File.


I use FreeeUp to find high-quality freelancers to help me run my business and you should as well.

Thank you for listening and I look forward to working with you soon.

Would you like to be a guest
on Jamie Irvine’s podcast?

apply now

You can have it all:
Efficient techs, faster invoicing, and more time with your family.

Try It

Cross reference 1.5 million commercial parts with this powerful tool.

Try It