Build a Better Business Podcast

60 – Content Inspires Buying Behavior | Whitney Cole

3 Key Points in this Episode:

  1. If you don’t create consistent content, you will be forced to hustle for each new customer and this isn’t sustainable.
  2. You must start with your customer and what they want to consume when it comes to content.
  3. Creating a content engine is part of a long-term strategy that will help you have freedom and find customers on an ongoing basis.

Show Notes:

Bio of Today’s Guest (0:47)

Whitney Cole is the Mission Maven. She works with mission-driven companies to discover their customer avatar, unlock the secret to self-perpetuating content, and unleash the power of their existing content to achieve mass user adoption.

Their Blueprint for Success (2:57)

Whitney gets up at 5:00 am to get things done before her children get up and need to get ready for the day and she is always creating content.

The Barriers They Have Faced and How They Removed Them (5:00)

Whitney originally didn’t create consistent content and it left her in a loop where she had to constantly hustle to find the next customer. Whitney found it difficult to manage being a parent and an entrepreneur.

Fully Express Greatness by Celebrating Success (7:26)

Whitney struggles to celebrate success, when she meets her goals she does simple things like purchase a new work bag or takes a little get away with her husband, and she loves to get a steak dinner and eat a steak as big as her face.

Advice for Your Younger Self (9:10)

“It’s okay to share your story!”

Teaching Moment (12:59)

  1. The most important thing you need to know is that it all goes back to your customer, producing content without starting with what your customer wants will result in you having content that only your mom listens to.
  2. This helps you make more money if you focus on the long-term results you can get, advertising gets short-term results, but a content engine will keep driving traffic to your sites and eventually it will convert into revenue.
  3. The effect it can have on your personal life is providing you with freedom.

Contact Whitney Cole: Website


This episode sponsored by:

Trackstar Web Design

Every business needs a website and I have used Gerrit and Trackstar Web Design since 2012 and so should you.

Process Street

I use Process Street to create systems in my business and I highly recommend that you use Process Street as well.


Thank you for listening and I look forward to working with you soon.

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