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Your Reputation is Driven by Your Authentic Self with James Dawson

3 Key Points in this Episode:

  1. Being yourself, your authentic self may drive some people away and that is okay because it attracts the people you are meant to serve.
  2. We all suffer various tragedies and trauma but we can overcome it if we ask for help from the right places.
  3. Your businesses reputation is driven by the choices you make.

Episode 142: Who are you and how does that impact your businesses reputation?

First, how can you define “authentic self?”

An article on the HuffPost defined it this way:

“There is another level of identity that is the real, true, genuine substance of who you are — your authentic self. That is who you are at your absolute core. It is the part of you not defined by your job, function or role. It is the composite of all your skills, talents and wisdom.”

My guest today is James Dawson who is an entrepreneur who has built a landscaping business in Oregon. Life hasn’t been easy for James; he had abusive parents and has struggled with mental health issues that came from that abuse.

James doesn’t hide from the truth of his situation. Instead, he is willing to be is authentic self and appropriately share his story with his customers. This creates trust and develops his businesses reputation.

In our discussion we mention episode 57 of the podcast entitled “Ride the ride for 30-Years with Tom Jackobs” and you can connect with James Dawson on LinkedIn.

Your Next Step:

1.    Visit the Build a Better Business Podcast to subscribe, rate, and review the podcast.

2.    If you would like to work with me directly go to and schedule a 15-minute call to discuss how I can help you build a better business.

This episode is sponsored by:

FreeeUp | This podcast is sponsored by Freeeup. The best place to find virtual assistants. Learn more by going to and use coupon code Jamie25 for a $25 discount.

Disclaimer: This podcast and description contain affiliate links, which means that if you click on one of the product links, the Build a Better Business Podcast may receive a small commission.

Thank you for listening and I look forward to talking with you soon.

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