3 Key Points in this Episode:
- Graphic design can be very expensive if you get someone else to do it for you.
- I found a tool that allows me to do all my own graphics.
- It is easy to use and saves me hundreds of dollars each month.
Episode 136: Have you ever spent money with a graphic designer and the image just didn’t turn out the way you envisioned? Maybe you’ve tried to make graphics yourself and they aren’t very good.
Have you ever wondered how some people seem to crank out all these amazing images on their social media posts?
I recently found a tool that allows you to take control of your graphic designs and save you hundreds if not, thousands of dollars.
Now I am not an affiliate of this tool and they are not a sponsor of the show, I just love it and wanted to let you know about it so that you can save money as well.
The tool is Canva and it comes with a free trial that I believe is 30-days long. After the trial ends you can upgrade to the paid version for $12.95 USD a month.
I’ve spent a lot of money over the years having people make images for me and doing what I thought was custom graphic design work for me. I’ve paid as much as $75 for one image.
I was a little upset when I found this tool and saw one of the “original” images I paid someone $75 last year to make for me.
It seems that web designers and social media managers are using these kinds of tools to make their images and charging huge markups to people like me who have no experience in graphic design.
I have used Canva to make all kinds of new images tailored to my specific needs.
I’ve created cover art and social media posts on Instagram, Instagram Story, Facebook, Facebook Story, LinkedIn, and Twitter.
I’ve created an entire brand for a new project I am working on for the Heavy-Duty Parts industry.
I’ve updated my website banner by adding a picture and modifying the banner image. Check it out at jamieirvine.ca.
It has been awesome, but I have only scratched the surface of what is available on Canva. Their templates allow you to make business cards, documents, personal cards, infographics, posters, brochures, labels, gift certificates, mind maps, and much more.
How It Works
Canva has 60,000 templates and counting that you can use.
To start you type in what you want to make. Let’s use an Instagram post as an example. You scroll through the different options, there are thousands of free templates and there are images you can pay a small additional fee to get access to over your subscription.
Once you find the template you like, select it and basically start clicking on the elements you want to change. If you want to change out a stock image for one of your original images you simply click on the stock image, go to uploads and upload your original image. Drag and drop and boom your image replaces the stock image.
Perhaps you want to change the heading or add some text, no problem, click on the text you want to change and type away. When you get the image the way you like it you click download and save it on your device or you can even publish it to your social media site directly.
Have you ever had a logo made and then paid someone to turn that logo into cover art for a social media platform or make it into a website banner?
You never have to do that again.
Canva allows you to easily resize an image with two clicks. Click one on the resize button and click two on the type of cover art or banner you want. It’s that simple.
Create a Brand Kit
Is it frustrating when over time your brand isn’t kept consistent?
Canva has a brand kit that allows you to save your colors and fonts. When you select a template, but it uses red, yellow, and black and your brand is blue, green, and white, it’s no problem. Just click on the element you want to change, and your colors and fonts are automatically there at the top, change red to your specific shade of blue with one click.
Create Templates of Your Designs
Sometimes you want to use the same graphics but just change the content.
I do this with my Instagram posts and stories.
With Canva, all your designs are saved so all you must do to replicate one of your designs is click on it and it gives you the option of editing it or using it as a template, which when selected automatically makes a copy.
I felt a little intimated when I first started using Canva but they have a design school that will walk you through how to do pretty much anything you will need for your business.
Sign up for your free trial today by going to Canva.com and take control of your marketing and brand images for only a few dollars a month. Like I said at the beginning of the episode, I am not an affiliate and Canva is not a sponsor but their product is so good I just had to tell you about it.
Which brings me to a concluding point I wanted to make.
You always hear people say, “you have to create value” and it is true. What is less obvious is exactly what the word “value” means for each one of us. Your business is different than mine, and mine from yours so in principle, we both need to create value but that is going to look very different for you than it will for me.
How can you tell if you are creating “value” in the marketplace?
One measure is by the way your customers talk about your product or service.
If your customer was a podcast host would he dedicate an entire episode to talk about you without being compensated?
Are your customers so overwhelmed with the “value” you are creating that they voluntarily write glowing reviews on Google, Facebook or Yelp?
If not, you may need to examine why not.
Canva did three things that you can do as well.
- They identified a problem, namely, that people like you and I are overpaying to have graphic design work done.
- They created a solution that saves the user huge money.
- They made the user experience very good, getting set up with them and using their product was easy.
You can do the same regardless of whether you sell products or services, digital or offline, or are a solopreneur or have a large business with lots of employees.
Go through the three ways that Canva creates “value” and look for ways that you can imitate their example.
This brings episode 136 to a conclusion.
On Tuesday, we are going to talk to an entrepreneur who specializes in employee benefits and is another shining example of someone who creates “value” for their customers every day.
Talk to you on Tuesday.
This podcast sponsored by:
If you are hiring a new employee, I highly recommend that you use the Screen2Fit recruitment platform by Pro.File.
I use FreeeUp to find high-quality freelancers to help me run my business and you should as well.
Every business needs a website and I have used Gerrit and Trackstar Web Design since 2012 and so should you.
I use Process Street to create systems in my business and I highly recommend that you use Process Street as well.
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Thank you for listening and I look forward to talking with you soon.