3 Key Points in this Episode:
- You must start with a strong brand that explains who you are and what you do for your customers.
- Your website isn’t an expense it is an investment that when created properly will produce a return on that investment.
- While you want to project the right image with your website visually there are 6 core technical things that will make a real difference in the performance of the website.
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Episode 131: How many times have you personally experienced this? You spend a lot of time preparing the content for your new website. You and your web designer work together but the web designer gives you little to no input, they basically just want you to provide them with the images and copy and they then use a WordPress template to produce a website for you.
Your website launches and nothing happens. You’re only getting a couple of hundred users a month; your bounce rate is high and the people that do stick around for a few more seconds aren’t contacting you. The website looks beautiful but it’s merely a place to store information about you and your business, it isn’t producing results.
In this episode, I have a conversation with someone who is a brand and web design expert who just so happens to also be a comedian.
Bio of Today’s Guest
Paul Chato is a comedian, so you must take some of what he say’s with that in mind. For example, in his bio, he claims he studied to be a nuclear physicist but instead went into Radio-TV at Ryerson University.
After University Paul started a graphic design business and became a stand-up comedian. Paul joined the Frantics Comedy troupe and eventually became head of TV Comedy CBC. Paul also started a digital marketing company in 1991 that has been running ever since. Here is the comedian part again, he concludes his bio with “the rest is TBD.”
You can reach Paul at YourWebDepartment.com.
Key Take Away
The key takeaway from today’s episode is that you must start with a strong brand that explains who you are and what you do for your customers. Your website isn’t an expense it is an investment that when created properly will produce a return on that investment. While you want to project the right image with your website visually there are 6 core technical things that will make a real difference in the performance of the website.
The 6 technical things you need to discuss with your web designer:
- H1 Tag Headline – The text must be machine-readable and can be aspirational.
- H2 Tag Headline – Don’t put “we” in this description, as in, “we sell” or “we do.” Instead, put your business name, what you do and who you do it for.
- SEO Items for Your Homepage – Include a 200 – 500-word paragraph on your homepage that explains in more detail what you do and who you do it for. Make sure to address the person you sell to and the pain you relieve. A YouTube video embedded on your site is excellent for Google searches, and make sure you have a clear Call to Action (CTA) that tells people what to do next.
- Testimonials – Include testimonials on your homepage.
- Logo Parade – This is where you can put the logos of your notable customers.
- Keyword Research – This is where you discover which keywords you should target, and you write your copy in a natural conversational or informative way that includes these search keywords.
Next episode we are going to talk about the most precious resource you have – time. My guest Erica Quigley is going to teach us how to value that time and price our services accordingly.
Thank you for spending your valuable time listening to this podcast, you have joined a community of people who are dedicated to the dream of a world filled with better businesses. A world where people come together to create, build and innovate products and services that make things better, not worse.
To accomplish that every leader must dream, every manager must lead, and every employee must care, and we believe that is how you build a better business.
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