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Attributes You Need to be Successful with Susan Gonzales

3 Key Points in this Episode:

  1. Everything revolves around your character, not money.
  2. Humility is the most important attribute to develop, humility doesn’t make you weak rather it comes from internal strength.
  3. Grit is usually focused on getting through the tough times, but it also helps you be centered during the good times.

Show Notes:

Episode 127: We all want to be successful in business. If we are an entrepreneur, we need to wear many different hats and we need to have very distinct personalities depending on what we are doing at the moment.

Are there specific attributes of that multi-faceted personality that we should focus on developing?

Today’s guest has identified 4 of those attributes that lead to success in business.

Bio of Today’s Guest

Susan Gonzales is a US Army combat veteran and West Point graduate who founded several successful start-up companies to include brick-and-mortar retail concepts to various online digital enterprises.

If you have questions for Susan, you can contact her by going to

This Episode Sponsored by:

This episode is sponsored in part by my e-book, The Blueprint of a Great Business.

Go to today for a free copy today.

Key Take Away

The key takeaway from today’s episode is that everything revolves around your character, not money. Humility is the most important attribute to develop; this is a quality of inner strength. Finally, grit isn’t just for getting you through the tough times, it helps keep you centered during the good times as well.

Next Episode

Next episode we are going to talk about some of the most important things you need to know about using video in your content marketing strategy. This is something that I am going to start using soon on a new project I am working on and I am excited to share the things I have been learning in a course I have taken.

If you take any value from this podcast, please share it with one person and give us a 5-star rating and review. This podcast can be found at, Apple Podcasts, Google Podcasts, Spotify and Stitcher.

This podcast is sponsored by:

Screen2Fit by Pro.file

If you are hiring a new employee, I highly recommend that you use the Screen2Fit recruitment platform by Pro.File.


I use FreeeUp to find high-quality freelancers to help me run my business and you should as well.

Trackstar Web Design

Every business needs a website and I have used Gerrit and Trackstar Web Design since 2012 and so should you.

Process Street

I use Process Street to create systems in my business and I highly recommend that you use Process Street as well.

Disclaimer: This podcast and description contain affiliate links, which means that if you click on one of the product links, the Build a Better Business Podcast may receive a small commission.

Thank you for listening and I look forward to talking with you soon.

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