3 Key Points in this Episode:
- Dorie’s story reminds me that when one door shuts another will open, and it can be so much better if we embrace it as the opportunity it is.
- The marketplace is unpredictable, and things can change very quickly, one way to protect yourself is to have multiple revenue streams.
- The way to set up multiple revenue streams is very counter-intuitive.
Episode 124: This is a replay of the most played episode in this podcast’s history. Dorie Clark is an author, speaker, consultant, writer for Harvard Business Review, and she is a professor at Duke. She is one of my top 10 guests that I wanted to have on the podcast, and it was a pleasure to interview her.
Success in business is elusive regardless if you are a startup or a fortune 500 company. Business failure is the norm and massive success is the exception. I think the inescapable nature of entropy is part of the problem which means that all things have a lack of order or predictability; and will gradually decline into disorder.
The question becomes; how do we insulate ourselves against the forces that are pushing us toward business failure and maximize our chances of experiencing success?
That is why today we are going to talk about multiple revenue streams as one of the available solutions.
Bio of Today’s Guest
I would like to introduce you to Dorie Clark. Many of you may be already familiar with her work, Dorie is the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. A former presidential campaign spokeswoman, she teaches at Duke and writes frequently for the Harvard Business Review.
Contact Dorie: Website
This Episode Sponsored by:
This episode is sponsored in part by my e-book, The Blueprint of a Great Business.
Go to jamieirvine.ca/book today for a free copy today.
Key Take Away
The key takeaway from today’s episode is that developing multiple revenue streams should counter-intuitively be done one revenue stream at a time. Also, due to the unpredictable nature of the marketplace means that the sooner you can successfully set up these multiple revenue streams the better. This is both important and urgent in nature.
Next episode I am going to introduce you to Scott Beebe. Scott and I discussed how to find the one thing you are going to focus on that will leverage what he calls “your narrow brilliance.”
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