My Podcast

Find and Apply the Right Message with Lukas Resheske

3 Key Points in this Episode:

  1. Find what your market needs by being externally focused.
  2. Communicate what you find effectively.
  3. Persuasion relies on fundamental principles, but you must apply them correctly.

Show Notes:

Episode 119: In order to get the attention of your ideal customer you must be able to communicate the right message. Finding that message is the first step and then communicating it in the right way is the second step.

Lukas Resheske is a marketing expert who in this interview shares his experience and explains how to find and apply the right message to all your marketing.

Bio of Today’s Guest

Lukas has made millions for his clients on product launches, cold traffic campaigns, and Kick Starters. His copywriting programs have over 100 graduates, with the vast majority finding work as a successful freelance or in-house copywriter for some of the world’s best companies.

You can reach Lukas by going to his website: LukasResheske.com


This Episode Sponsored by:

This episode is sponsored in part by my e-book, The Blueprint of a Great Business.

Go to jamieirvine.ca/book today for a free copy today.


Key Take Away

The key takeaway from today’s episode is that there is a gap between where you are as the person with the solution and where the customer is on their journey. You must talk to your ideal customer to understand where they are at so you can communicate with them in a way that resonates with them, not you.

Next Episode

Next episode we are going to replay the epic interview I did with Michael E. Gerber. This is part of the Best Of Series.

Thank you for spending your valuable time listening to this podcast, you have joined a community of people who are dedicated to the dream of a world filled with better businesses. A world where people come together to create, build and innovate products and services that make things better, not worse.

To accomplish that every leader must dream, every manager must lead, and every employee must care, and we believe that is how you build a better business.

If you take any value from this podcast, please share it with one person and give us a 5-star rating and review. This podcast can be found at jamieirvine.caApple PodcastsGoogle PodcastsSpotify and Stitcher.


This podcast is sponsored by:

Screen2Fit by Pro.file

If you are hiring a new employee, I highly recommend that you use the Screen2Fit recruitment platform by Pro.File.

FreeeUp

I use FreeeUp to find high-quality freelancers to help me run my business and you should as well.

Trackstar Web Design

Every business needs a website and I have used Gerrit and Trackstar Web Design since 2012 and so should you.

Process Street

I use Process Street to create systems in my business and I highly recommend that you use Process Street as well.


Thank you for listening and I look forward to talking with you soon.

Would you like to be a guest
on Jamie Irvine’s podcast?

apply now

I use FreeeUp to find high-quality freelancers to help me run my business remotely and I recommend that you use this service as well.

Try It

I use Process Street to create systems in my business and I recommend that you use this software as well.

Try It