3 Key Points in this Episode:
- Find what your market needs by being externally focused.
- Communicate what you find effectively.
- Persuasion relies on fundamental principles, but you must apply them correctly.
Episode 119: In order to get the attention of your ideal customer you must be able to communicate the right message. Finding that message is the first step and then communicating it in the right way is the second step.
Lukas Resheske is a marketing expert who in this interview shares his experience and explains how to find and apply the right message to all your marketing.
Bio of Today’s Guest
Lukas has made millions for his clients on product launches, cold traffic campaigns, and Kick Starters. His copywriting programs have over 100 graduates, with the vast majority finding work as a successful freelance or in-house copywriter for some of the world’s best companies.
You can reach Lukas by going to his website: LukasResheske.com
This Episode Sponsored by:
This episode is sponsored in part by my e-book, The Blueprint of a Great Business.
Go to jamieirvine.ca/book today for a free copy today.
Key Take Away
The key takeaway from today’s episode is that there is a gap between where you are as the person with the solution and where the customer is on their journey. You must talk to your ideal customer to understand where they are at so you can communicate with them in a way that resonates with them, not you.
Next episode we are going to replay the epic interview I did with Michael E. Gerber. This is part of the Best Of Series.
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