3 Key Points in this Episode:
- Have a personality, be original and memorable.
- Know what you are selling and who you are selling to.
- Know what the finish line is for the customer, what it’s worth to the customer.
Are you finding it difficult to stand out in a crowded marketplace?
You’re not alone, it is a challenge to stand out, but there are specific things you can do to make your business differentiated from your competition.
Bio of Today’s Guest
I would like to introduce you to Tom Libelt.
Tom is an expert in online course marketing and SEO. He was a hip-hop artist, produced a documentary, worked many sales jobs and has built multiple businesses. The best thing about Tom is he says it the way it is.
You can reach Tom at SmartBrandMarketing.com.
This Episode Sponsored by:
This episode is sponsored in part by the Build a Better Business Blog.
Go to jamieirvine.ca/blog today for in-depth articles that will help you build a better business.
Key Take Away
The key takeaway from today’s episode is you must be willing to show your personality and be memorable. From there the next step is to truly understand what you are selling and to who you are selling it to. If you can’t explain what the finish line is for the customer and what’s in it for them, they won’t see the value.
Next episode we are going to talk about how to scale your business without sacrificing culture.
Thank you for spending your valuable time listening to this podcast, you have joined a community of people who are dedicated to the dream of a world filled with better businesses. A world where people come together to create, build and innovate products and services that make things better, not worse.
To accomplish that every leader must dream, every manager must lead, and every employee must care, and we believe that is how you build a better business.
If you take any value from this podcast, please share it with one person and give us a 5-star rating and review. This podcast can be found at jamieirvine.ca, Apple Podcasts, Google Podcasts, Spotify and Stitcher.
This podcast is sponsored by:
If you are hiring a new employee, I highly recommend that you use the Screen2Fit recruitment platform by Pro.File.
I use FreeeUp to find high-quality freelancers to help me run my business and you should as well.
Every business needs a website and I have used Gerrit and Trackstar Web Design since 2012 and so should you.
I use Process Street to create systems in my business and I highly recommend that you use Process Street as well.
Thank you for listening and I look forward to talking with you soon.