3 Key Points in this Episode:
- Every business is offering an experience to their customers whether they acknowledge it or not.
- Make sure that that experience is taking your customers on the journey you want them to take.
- Keep in mind the big picture, understand the value the experience creates for the customer, and make sure the visuals convey the correct message.
Last week in episode 108 I discussed at length how important it is to create a media department within your business to produce media content that will get your ideal customers attention.
What happens when your ideal customer engages with this media content?
Have you taken the time to map out the experience you are going to provide them once they take notice?
If not, this episode is specifically for you.
Bio of Today’s Guest
I would like to introduce you to Irina Leoni.
Irina is the enthusiastic and innovative founder of Power Portraits, best known for her vibrant photographic style. She’s made it her mission to educate small business brands on harnessing the power of photography to maximize the connection with their audiences by creating unique brand experiences for them.
To learn more, you can reach Irina by going to her website, IrinaLeoni.com.
This Episode Sponsored by:
This episode is sponsored in part by the Build a Better Business Weekly Email, I want to encourage you to join my email list by going to jamieirvine.ca/email. I send out one email a week on Friday where I share valuable information that you won’t find on my blog, podcast or anywhere else.
Key Take Away
The key takeaway from today’s episode is that every business is offering an experience to their customers whether they acknowledge it or not. It is essential that you audit this experience to make sure it is taking your ideal customers on the journey you want them to take.
Follow Irina’s 3 steps:
- Keep in mind the big picture.
- Understand the value it creates for the customer, in other words, what’s in it for them?
- Make sure the visuals convey the correct message and create emotional reasons to do business with you.
Next episode we are going to talk about how to avoid common mistakes first-time leaders often make.
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To accomplish that every leader must dream, every manager must lead, and every employee must care, and we believe that is how you build a better business.
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If you are hiring a new employee, I highly recommend that you use the Screen2Fit recruitment platform by Pro.File.
I use FreeeUp to find high-quality freelancers to help me run my business and you should as well.
Every business needs a website and I have used Gerrit and Trackstar Web Design since 2012 and so should you.
I use Process Street to create systems in my business and I highly recommend that you use Process Street as well.
Thank you for listening and I look forward to talking with you soon.