Identifying Who Your Customer Is and Isn’t (2.5-minute read)

Every business has a demographic that describes exactly who their ideal customer is. Many sales professionals and entrepreneurs fall into the trap of treating all customers equally. This is a bad idea.

Your customer is YOUR customer. They are ideally suited to do business with you. They believe what you believe, they buy what you sell and want to do business the way you do business, and they want to buy from you.  keep reading »

Identifying Your Core Products and Services (1 minute read)

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity)[1]  states that, for many events, roughly 80% of the effects come from 20% of the causes. – Wikipedia

This principle can be applied in almost every aspect of business and life. In the context of today’s article, we are going to apply it to identifying the core of your business. keep reading »

Tips for Time Management (3.5 minutes)

We all have strengths and weaknesses as sales professionals, managers, executives, and entrepreneurs. Our companies, because of the people who work at them, and the quality of the products or services offered also have strengths and weaknesses.

Everyone is looking for a competitive advantage. The greatest competitive advantage every person has is also the most precious resource we possess, time!

We all are ruled by the number 1440. That’s the number of minutes we all have each day. What you do with your allotment of 1440 minutes each day will dictate your success! keep reading »

Addicted to Change in Business and Life (4-minute read)

Over the years I have observed that while some people are very resistant to change other people are addicted to it. They regularly end and start relationships, buy and sell vehicles, move, change jobs, and chase one business idea after another.

Change can be refreshing, logical, and a productive exercise. Yet this constant search for new opportunities can also be driven more by discontent with one’s current situation than a calculated fact-based decision to achieve better results.

Changing your external situation to solve an internal problem is a strategy that is doomed to fail which ironically leads to more change and the cycle repeats itself. If you find yourself in this cycle in your career, business, or even your life what is the answer? keep reading »