Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.
For now, we can define social selling this way:
“Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot
Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow.
Being a sales professional for some is a natural fit and the best job in the world. For me I fit that category, I love being a sales pro. Getting up in the morning I often can hardly wait to get out of the door and go visit my customers. Regardless if this is your situation or not, being a sales professional is not an easy job. You may love it like I do, but it is much more difficult than it often looks.
No matter how long you have been a sales professional there is always something new to learn. The landscape of doing business is changing at an exponential rate and new technology is disrupting long-standing methods of doing business. To assist you in developing new skills as a sales professional we have compiled this list of 15 websites (in no particular order) that will help you master being a sales professional.
In my personal experience, my aspirations have not always aligned with my abilities or budget. Here is the thing, I’m a dreamer and I am ambitious but more often than not I don’t have the resources or discipline to execute the ambitious dream I’m thinking about. Coming up with the ideas for me is the easy part, executing a strategic plan to make the idea happen is the hard part.
My goal with this series is to interview executives, managers, and entrepreneurs that can share with you valuable insight into how to influence revenue to grow and create a platform to achieve big personal goals. If you would like to be interviewed please fill out our form and we will be in touch with you within 1 – 2 weeks.
For our very first interview, I am going to interview myself to give you an example of how an interview is conducted and what the interview notes will look like when I post it as an article on my blog. As I develop this series I will also include the audio of the interview so you can listen to the extended versions.
When you start a service business it is very stressful to struggle to find work. Going days or weeks between jobs can create a range of emotions from panic to depression. When a customer finally calls, in our eagerness to book work we may actually put the would-be customer off by sounding and acting desperate.
My contracting business is booked 2 – months in advance with the exception of during our one seasonally slow time where we drop down to being booked only 1 – 2 weeks in advance. We have 6 trucks so when I say we are booked I mean every truck is booked 2 – months in advance.
The best part about this is that our system can be replicated. Here is how we do it.